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    As far as bandwagons go, ‘friendly communities’ take some beating. There is a palpable momentum behind big charities politically endorsed to promote a ‘friendly community’, with champions and award ceremonies. The official reason for ‘dementia friendly communities’ is actually unknown. As part of David Cameron’s “Prime Minister’s Dementia Challenge”, the ‘dementia friends’ campaign suddenly emerged from the Alzheimer’s Society and Cabinet Office. A few million pounds were pumped into it, including slick PR and advertising campaigns. The new incoming Coalition government promoted it, just shortly after the 2009 English dementia strategy. The aim, we think, was to ‘raise awareness’ of […]
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