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    Culture can be elusive, “because much of it is anchored in unspoken behaviors, mindsets, and social patterns.” My reaction when somebody makes a “pledge” is to wonder whether anything will in reality actually change? For example, the former Prime Minister David Cameron MP promised a ‘cure for dementia’ by 2025. That’s only another seven years to go. Actions speak louder than words? We now know that there’s also probably more to ‘dementia friendly communities’ than an enhanced customer experience for people with dementia or their care partners. If you say that “actions speak louder than words”, you mean that people’s […]
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