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    A new study examining breast cancer awareness in India has found that a lack of early diagnosis is leading the country towards an epidemic. The research, which is the first of its kind to look at breast cancer awareness in India, found that cultural and religious issues mean that women don’t access health services, are reluctant to consult male doctors, neglect their own health due to family obligations and are over-dependent on other family members to seek medical help, all of which causes delay in diagnosis. The study found that traditional marketing campaigns don’t work for raising awareness of the […]
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