Many patients go to the hospital to see a doctor, some doctors will actively recommend the machine to the patient, and some patients have the need to purchase the machine. I hope the doctor can help recommend the good product.

Erwazi’s father was hospitalized for 7 days due to illness, and recently prepared to be discharged, intending to buy one. The doctor recommended an oxygen generator. Erwazi felt that the price was slightly more expensive. Under the enthusiasm of trusting the doctor and the high price, the reason told him that the money did not come easily and he still did his homework before buying.

He first learned about it online, then went to the pharmacy, and finally found a medical equipment store in the alley, with a wide range of products. I don’t know which one to choose?

  1. Understand the doctor’s survival situation and make money

Why should I understand this? Because you only know the doctor’s profit-making effect, you know the weight of the doctor’s recommended equipment in their hearts.

From the perspective of doctors and patients recommending products, there are 2 situations,

  1. No rebate:

1) New Doctor: Not long after arriving at the hospital, he has not established a firm foothold and is not familiar with the process and interpersonal relationships.

2) Well-known doctors: The popularity is high, and the registration fee is 500 yuan. It pays attention to reputation and justice, and does not care about this money.

3) Strict policies: The hospital is strictly managed and doctors are not allowed to receive rebates, especially the year after the dean and director are arrested is a period of strict management.

  1. There are rebates

Most doctors now think it’s hard not to get kickbacks, why? Hospital performance has increased, patients are becoming smarter, and national medical policies are constantly changing, squeezing the space for doctors to survive.

A few times ago, I might have rejected medical representatives and equipment representatives because of inner justice, and it will be corrupted after a long time. It is so hard every day, I don’t make much money, I am sorry for myself.

China’s top orthopedic doctor can earn 10 million a year. For example, an artificial intervertebral disc used for surgery of a lumbar intervertebral disc patient is priced at 50,000 yuan, and (the medical device manufacturer) can give the doctor a rebate of 10,000 yuan. ”

  1. The doctor’s path to making money

The popularity is always the first. With the popularity, there are more patients who come here, which is more helpful to increase the income of the hospital. If the research is done well, there is a relationship background, and the management post.

It doesn’t matter, you can’t get promoted to management, and it’s not bad to take the expert route.

The general principle is to increase visibility, the title is the master, with these two, the other is a matter of course.

  1. Does the doctor recommend a high proportion of income from oxygen generators?

Due to the huge income gap among the top three doctors, I have not found official data. I can only use an average as an example.

Hospital income: If the attending physician’s income in the hospital is 20,000/month.

Equipment income: It is recommended to sell oxygen generators at an income of 400 yuan per unit, 10 units per month, and 4000 yuan per month.

Second, the doctor recommends the machine for different purposes, the impact on the patient

  1. Doctors without rebates

There is no interest, and most of the doctors are very busy, so they will not recommend it in detail.

First of all, from the perspective of doctor-patient risk control, we will give priority to recommending large-brand oxygen generators. Anyway, patients pay for it. The doctor recommends it. You can’t afford expensive ones. If you want to buy cheap ones, you can’t find me in the event of an accident.

There are also patients who seek medical advice from doctors, but doctors will only recommend products they are familiar with. For example, hospitals make many branded products, but they will not tell patients how detailed they are, such as how many liters to buy, how much oxygen concentration to achieve, and which cost-effective.

Will recommend patients to go online, pharmacies near the hospital, equipment stores to buy.

  1. Doctors with rebates

The products of cooperative medical device companies will be recommended, provided the doctor’s income is guaranteed, such as getting money on time.

High-margin models are preferred.

Some patients may have questions, why the oxygen generator recommended by the doctor is rarely sold outside, and the price is so high?

There are two kinds of situations:

1) Good product,

2) Average product

These two types of oxygen concentration are not available at retail outlets outside, and online only hang a high retail price for offline comparison. The price control is very good, and the interests of doctors and vendors are guaranteed.

This model recommended by doctors is generally well-known, with few after-sales outlets and strong regional services.

If the patient wants to use the oxygen generator in another place, the after-sales are not convenient.

  1. Comparison of prices, services, quality, and professionalism between doctors and medical device stores

 

  1. Conscience Medical Device Store

Price: 1) Same brand, same model will be cheaper than online, because now the price is too transparent, often lower than the online price. 2) Most 1-3 cities

Services: 1) Support express delivery, home delivery in the city, personally teach you to use, maintain, suitable for newcomers Xiaobai, the elderly to learn and use. 2) After-sales is timely, many shop owners will repair it by themselves.

Product quality: 1) Mainly selling medium and high-end brands, with high market recognition and long warranty time. 2) The machine has been used for more than 3-5 years and the after-sales rate is low.

Professionalism: 1) Year-round contact with equipment manufacturers. For the name of the accessories, technical parameters, service life of each product, the method of handling failures will be more professional. 2) According to the patient’s symptoms, severity, and medical history, products suitable for the patient will be recommended.

  1. Heixin Medical Device Store

Price: 1) It’s expensive for people to order food. 2) I like to sell low-cost machines to satisfy my uncle’s mentality.

3) The brand is dominated by Germany, in fact it is a fake foreign brand. 4) The more small cities, the more opaque prices.

Service: 1) After-sales processing is not timely, like to evade 2) Express delivery fee is payable

Product quality: 1) The products are uneven, and many small manufacturers will let them act as agents. 2) With high gross profit as the center, although the selling price is cheap, maintenance will continue to earn you a sum of money after the warranty period.

Professionalism: 1) Conservative thinking without systematic knowledge of oxygen generators. 2) From the perspective of selling products, from the perspective of non-patient illness.

  1. Doctors with rebates

Price: 1) Flat or high with the market, the price is set by the medical device company. 2) Due to the opaque product prices, it is difficult for consumers to compare online and other channels.

Services: 1) Cooperate with doctors for most of the batch and part-run medical device companies, and the doctor channel is only the company’s revenue

A small piece of income, so the service will not be so detailed, the disadvantage is that the after-sales are not timely. 2) Often there is no way to find the company, so you can only find a doctor, but the doctor is very busy and will not reply to the information in time.

Product quality: 1) The doctor’s first concern is whether the money can be obtained, followed by how much, and finally the product quality.

2) Because the product quality is not good, some dealers are also responsible for after-sales. Unless the dealer handles it badly and goes to the hospital so much, the doctor will take it seriously.

Professionalism: Doctors are the most professional in seeing doctors, they have a certain understanding of equipment, but there is no distributor specializing in medical equipment. Retailers are so comprehensive, they will tell patients to buy machines, but they will not say how many liters and oxygen concentration they want to buy. machine.

Having said so much, do you listen to the doctor or the appliance store?

to sum up:

  1. If you focus on service: you can choose a conscientious and professional medical device retailer, and they will give you professional advice.
  2. If you value the price: you can go online or read more of my articles to understand the knowledge of the oxygen generator, and then compare the cost performance of various products online and offline, and some offline stores have more advantages in price , But it’s going to be slow.
  3. If you find a psychological comfort: give priority to doctors. Many elderly people do not believe in their children, so they believe in doctors. At this time, I recommend that doctors buy expensive things because they need them.
  4. If you love to take advantage of it: I hope you don’t choose a black heart medical device retailer and a fake promotional online store, they just use what you want to buy below the market price

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