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Author Archives: Robin Ireland

My priorities for Health Behaviours … Change the language! More controls on junk food marketing to kids Minimum unit pricing for alcohol is a must Start taking cycling seriously Betting. When the ‘fun’ stops This is my city It is not a rich city! Do not blame us about how we live or tell us it’s about our lifestyles or our behaviour but do something about our environment so that it’s easier for us to live healthier and longer. Premature Deaths from Cardiovascular Disease are significantly higher in Liverpool City Region – 80% could be avoided through behaviour change: But […]
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New research from Give Up Loving Pop reveals the dangerously high levels of sugar in ‘breakfast drinks’. 18 out of 20 breakfast drinks surveyed contain very high levels of sugar (>13.5g/portion or >11.25g/100ml) contributing to tooth decay, type 2 diabetes, cardiovascular disease and obesity. Products such as Fuel 10k’s Chocolate Breakfast Milk Drink are slipping under the radar despite containing only three grams of sugar less than a standard can of Coca-Cola. The ‘breakfast in a bottle’ concept- which includes products such as Fuel 10k, Weetabix On The Go and Up&Go- is challenging the existing breakfast market, and has rapidly […]
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Public Health England’s report ‘Sugar Reduction: the Evidence for Action‘ has, rather unexpectedly been released. The report sets out a range of tough policies that need to be taken to reduce the consumption of sugary foods and drinks that are fuelling the obesity crisis. The report makes eight key recommendations: Reduce and rebalance the number and type of price promotions in all retail outlets including supermarkets and convenience stores and the out-of-home sector (including restaurants, cafes and takeaways). Significantly reduce opportunities to market and advertise high-sugar food and drink products to children and adults across all media including digital platforms […]
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Robin Ireland, Chief Executive of the Health Equalities Group and a supporter of the Campaign for Better Hospital Food writes on today’s announcement that hospitals are to be forced to provide patients with healthier and better quality food Taken at face value today’s Government announcement is to be welcomed- after all, the standard of hospital food has proven to be a long running issue for the NHS. Ask around your friends and relatives and it won’t be long before you’re offered tales of receiving poor quality and unhealthy food whilst in hospital. However as with much public policy, the devil […]
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