Product research is an essential part of pharmaceutical products. The general public want to know the products they’re using are safe. The use of clinical trials help to make sure no unsafe product ever reaches the commercial market. Pharmaceutical companies must work closely with clinicians to produce the best research.

Medical market researchers always say research is crucial to picking the right products for the right market.

1.     More Human

 Clinical trials have always taken on controversy for using animals as part of their tests. It’s much cheaper to do this, though. Consider performing more real human tests. They’re the most accurate test results you’ll ever get, so it only makes sense to invest in using human subjects, where possible. Rats and other animals only have an 85-90% genetic similarity to humans.

Lab research

2.     Give Them Space

Allow the clinicians to complete their research free of intrusion from other areas of your organisation. The clinician usually doesn’t care about the marketability of a specific drug or beauty product. What they care about is the research. Let them conduct it in an isolated fashion without hovering over them.

3.     Go Digital

Storing, compiling, and presenting data is much easier when done virtually. It’s surprising how many clinical trials still rely on the use of a clipboard over computer technology. It’s a matter of efficiency. Clinicians can move much faster when they aren’t messing around with pieces of paper.

Many common tasks can be automated, such as the recent automation of clinical pathways management by a company called Cardinal.

4.     Ask Closed Questions in Surveys

 Whilst the personal reactions of test subjects are always useful, this information needs to condense into quantifiable data. This can’t be done with feelings and emotions. Ask them closed questions instead. Leave them with a number of selected answers, along with a box where they can leave their thoughts.

This allows your research to be expressed as a number or percentage, whilst still allowing for more detailed answers from any test subjects.

5.     Ditch the Contract Research Organisation (CRO)

 Pharmaceutical companies will often outsource recruitment for clinical trials to other companies. This doesn’t actually increase the rate of recruitment. Countless studies have shown there’s little difference in productivity when the CRO is completely cut out of the equation.

It might be easier for you to have someone else do all the work, but it doesn’t actually make it any faster.

6.     Transparency

 More transparency will always produce better research. This is a cut-throat industry with competitors trying to latch onto the latest idea or concept. It’s led to a culture of paranoia, so few people will actually be involved in the trial of a potentially revolutionary product.

Change this by drafting an extra set of eyes in. They’ll be able to provide an independent opinion of the trial and its methodology; doing this will help spot any flaws before this research is acted upon. It might require a bigger investment, but studies from inside clinical trials have shown it can save money in the future, if they do spot errors.

7.     Rely on Yourself

 The sponsor of a clinical trial often listens exclusively to what their clinician says. Now if this clinician is part of an independent company, they aren’t going to point out any problems with your objectives. Why would they risk a contract by telling you your objectives are unrealistic and there are better options?

In short, have your trial and its objectives inspected by someone who isn’t reliant on you green lighting the trial to get paid. What many people don’t realise is getting better research from a clinical trial relies mainly on planning. The biggest reason clinical trials don’t reach their potential is due to a lack of proper quality control before the trial begins.

8.     Design the Study to Hit a Goal

 The best studies have a clear goal in mind and focus on it. Whilst you might be able to accomplish some objectives alongside your main goal, sometimes you could need to conduct additional studies afterwards. Don’t make any major changes to your study just to hit as many points as you can.

By diluting your study, the results you get aren’t as potent or as usable. In terms of a marketing standpoint, concentrate on what the general public cares about the most. Your chief concerns with the testing of any clinical product are:

Whether the product works.

  1. How safe it is.
  2. Are there any side effects?

Pricing and other concerns usually don’t require clinical studies and fall into the hands of the pharmaceutical company.

Overall, you’re going to get better product research with clinicians if you plan in the right way. Most potential flaws and drawbacks can be removed in the early stages of planning, and well before you begin looking for test subjects to serve in your trial.

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One Comment

  1. Mervyn Hyde says:

    We need to nationalise the Pharmaceutical industry and incorporate it into the NHS, is goes without saying research and cure is achieved through collaboration not competition.

    It would also mean that medicines produced by these companies could bring money for more research and subsidise the NHS.

    The private sector are putting drugs out of reach and forcing the NHS to ration supply, Beechams Factory in Troon produced penicillin and made 500% profit until the patents expired, this kind of extortion is being paid for by the NHS.

    We need to change the way we think and start concentrating on developing our own nationalised industries that serve people not a tiny elite.

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