CHOICE: friend or foe?
Choice, equity and the future: Dr Katy Gardner
Liverpool 3/2/06
“The imperative for reform is urgent and growing. People want more from their
public services, to match the choice, customer service and personalisation they
can get from their bank, supermarket or on-line shopping.”
Patricia Hewitt Secretary of State for Health December 2005
“Inequality in health is the worst inequality of all. There is no more serious
inequality than knowing that you’ll die sooner because you’re badly off”
Frank Dobson, 1997(Secretary of state for health 1997-1999)

The ideal of Choice
- Woman’s right to choose.
- Choice is about empowering and engaging people, about giving people control.
- But it must be real and it must be equitable.
What is “Choice”?
- Choice in NHS is limited necessarily (see discussion re Herceptin), personal
choice must be weighed against public good
- The paradox of choice: real choice, too much choice. Recent US survey results.
- “Choose and book”
- What value does it add to health care?
A diary of CHOICE:
- January 2006: Choose and book. All patients to have the choice of four providers.
- May 2005: a confused patient on a Friday night. Barriers: language, literacy,
health literacy and transport
- November 2002: how do we make choice of provider equitable?
Why are we getting it?
- Govt using it to drive up quality and drive down waiting times. But presupposes
“informed” choice.
- Evidence that contestability will drive up quality is lacking.
- Govt also wants to “personalise” care but there are costs.
- Patient choice pilot (London) used “Patient Care Advisors”:a great idea
and resource intensive. And free transport was provided!
last updated
3/03/06